Learn more about exploring the most effective printed merchandise for exhibitions

Learn more about exploring the most effective printed merchandise for exhibitions.

Attending industry shows or trade exhibitions provides your brand and sales team with the perfect opportunity to meet new potential customers, catch up with your key accounts and advertise your brand and services to a new audience. Footfall with most conferences is one of the biggest reasons brands and businesses choose to attend. How your business is represented in the exhibition hall, with engaging exhibition displays, a combined brand with your printed brochures, digital brochures and team will ensure the passing crowd takes note of your business and looks to interact with your team.

Branded promotional products will help you engage onlookers

Attending an exhibition is a great expense in both time and costs for printed exhibition displays, transport and attendance from your sales team. Making it work for you and your business means that you need to leave with new contacts and potential leads for business development. Part of your advertising spend will bring great results for engagement and advertise your marketing messages if you explore a collection of promotional gifts for exhibitions. We all love a freebie at an event. An enticing display of trade show promotional products, including promotional pens, promotional notebooks and custom branded technology will bring an audience across to chat about what you do well, which may lead to a further conversation about your services after the initial meet and greet.

Why not consider a few different tiers of promotional gifts, for new prospects and existing clients.

An industry show brings an opportunity for you to catch up with your existing clients, and create some new opportunities with delegates that have never been involved with your business before. Why not explore different types of printed merchandise for exhibitions for new and existing clientele.

Exhibition gifts for new prospects

Looking to pass across price lists or printed brochures to new potential businesses?, Why not consider a printed USB flashdrive branded with your logo or promotional folders to be used after the event back in the office.

At the show, you have one opportunity to make an impression. Using an exciting collection of trade show promotional products to draw crowds to your stand will bring more leads and conversations to your event team. You can set a fantastic tone for your business with eco friendly merchandise, showing a new audience that your brand cares about a sustainable future, which new sustainable giveaway options for 2022, you can move away from single-use plastics to promotional gifts made from wheat straw, recycled materials, bamboo and RPET alternatives. with custom eco mugs or printed eco-friendly notebooks, show your prospects that you care.

Trade show promotional products for your current customers

It's been a while since we have been able to meet people face to face, with the upcoming trade show season, it's a champion time to catch up with your valued clients and show them you appreciate their ongoing support. Why not consider premium branded event giveaways for these special people that drive your business. Branded wireless chargers, custom metal water bottles and premium printed notebooks, such as the Castelli notebook collection, will go down a storm.

Don't forget your promotional exhibition bag

With all your promotional gifts and printed business info given out to the exhibition crowd, an event branded staple is the custom exhibition tote bag. With its large print area, the potential for a marketing message to both sides, a promotional bag will be a walking advertisement for your brand or product. All delegates expect a printed bag when attending a show, it helps with carrying branded water, printed brochures and any printed exhibition gifts. Picking the right printed event tote bag will spread your message further than the event when it's used for regular shopping trips or used in the office. With such a large selection of custom bags to explore from printed cotton shopper bags, branded jute bags or printed conference bags, you can find a merchandise bag to work for your brand and budget. Looking at fully sustainable merchandise gifts? we have it covered! With our collection of promotional eco friendly bags, made from organic cotton or RPET materials.

Kit out your team with corporate promotional workwear

As part of your brand, kit out your client-facing team with corporate promotional polos, embroidered fleeces and smart printed t-shirts. Having a professional on-brand team to represent your business gives a perfect impression to the exhibition delegates as they navigate the hall. For ease of interaction with any trade show guests your team in company branded clothing will be easy to spot for a chat about your products.

Corporate promotional clothing ranges are vast, so you can look to compile an event team clothing order in company colours, with a smart logo embroidered or printed. You could utilise the large back of a custom polo or promotional t-shirt with a brand slogan or message. The well-considered company printed team wear will make your team stand out in a busy exhibition hall. With multiple ways to brand your event clothing from screen print, embroidery or even transfer prints, you can become creative with your marketing messages, identify your team to delegates and create a professional facing sales team to represent your business.

What's hot for promotional gifts for exhibitions in 2022

Eco friendly merchandise for events

Sustainability remains a concern for all and eco friendly merchandise suppliers have responded with the largest selection of plastic alternatives to explore so far. From RPET promotional bags to wooden pens and wheat straw promotional technology. Desk-based promotional gifts such as printed wireless chargers and custom phone stands are now available in sustainable materials that are better for our planet. Popular promotional notebooks are also available in sustainable materials from RPET covers to recycled paper.

Promotional take-away cups

For drinks on the go custom printed take-away cups are the perfect choice for a wide audience. When it comes to promotional gifts everyone will use your branded take-away mug. With the large print areas for your logo and contact details, and even options for full-colour vibrant designs, to the popular Americano mug range. The recycled promotional Americano take-away mug will tick both boxes for eco friendly merchandise and will win new fans for your brand and new customers.

For affordability, the branded re-useable coffee cup is a great merchandise gift to hand out in volume in an event hall, and when it comes to an immense display of free promotional SWAG to attract delegates over to your stand, stacked printed take-away mugs will help crowds gravitate to your team.

Promotional sweets

Free sweet treats have always been a favoured exhibition giveaway. Who doesn't love a free promotional bag of sweets or branded mint tin for the desk? Merchandise sweets can be found for all budgets, for the larger trade event where you expect to hand out volumes of printed gifts to advertise your brand.