The purpose of an imprinted promotional gift is branding. Branding efforts improve brand recognition among the company’s potential client base. Most companies target a certain demographic for intensive branding while attempting to raise at least some awareness of their brand within all demographics.
The objective of promotional torches in branding strategy to get the company logo, business name, and contact information into the hands and homes of prospective clientele. Once the gift is in the home, car or purse, the more useful an item is the more often it will be seen and appreciated by the recipient. In that way, few items are as endearing as printed torches.
Merchandise Ltd - Unit 9 Adler Industrial Estate, Betam Road, Hayes, Middlesex, UB3 1S