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Top 10 Benefits of Branded Merchandise

Brand Awareness: 

One of the most appealing features of utilising branded merchandise and promotional gifts is that it raises branded awareness. The choice is abundant for promo items, and promotional bags are the perfect solution for any occasion. The tempting attribute to branded company bags is the vast array to choose from; an extensive selection of styles, colours, and sizes provides a generous branding area ideal for advertising your business. Printed bags are perfect for event giveaways, trade show freebies, corporate gifting and retail. They also make excellent logo merchandise to carry other promotional items such as branded pens at exhibitions. Popular choices such as cotton printed tote bags are attractive and low-cost eco-friendly merchandise. Still, they will be used repeatedly for shopping and leisure activities after their intended purpose. 

Staff Recognition:

Investing in corporate merchandise for staff rewards and incentives is imperative to building a positive work culture. Ask any promotional merchandise companies, and they will agree that promotional gifts designed for recognition are items that will be treasured and remembered. Still, branded merchandise will acknowledge and reward staff for a job well done or for long service. Popular employee gifts are promotional pens, individually personalised with laser engraving and presented in a gift box. Premium pens such as Parker, Waterman and Cross make ideal branded merchandise to giveaway to staff at monthly awards ceremonies, which will instil a sense of achievement that the entire workforce will recognise. 

Client Gifts:

Not only does branded merchandise make ideal volume business giveaways, but carefully selected promotional gifts are perfect for presenting to your most valued clients and prospects. There is always an extensive array of suitable promo items available for consideration; corporate executive gifts such as printed notebooks are a popular choice. Custom notebooks are one of the best selling promotional products uk; they come in all shapes, sizes and colours to suit all budgets. Not only are branded notebooks the perfect promotional desk items where they will be used daily, in and out of the office, but when combined with metal branded pens, they are attractive corporate gifts. Company notebooks are a functional gift, perfect for giving to your clients at meetings and events or mailing to them directly. They possess an excellent print area, enabling you to promote and advertise your brand whilst gifting. 

Driving Traffic to the Website: 

Innovative promo items and logo merchandise will encourage traffic to your website; a popular category to do this is sustainable promotional gifts. Any promotional merchandise companies will agree that eco-friendly and sustainable business promotional gifts are the most sought after, on-trend and in-demand products. More and more people are switching to greener solutions, and showcasing a range of eco-logo merchandise will certainly entice an audience that wishes to learn more about your company and the services on offer. There is a vast array of innovative products available, but printed eco friendly notebooks are a popular and practical choice to draw in prospective new businesses. They are relatively low cost, so make an excellent giveaway for onboarding new clients or reward and incentivise people who visit your website. 

Charity Fundraising: 

A broad and exciting range is available for charities, from company branded pens, promotional mugs to printed tote bags and custom sports bottles - to name but a few! Fundraising provides a vital revenue stream for non-profit organisations, and merchandise for charities is crucial. Promotional products raise awareness about integral aspects of the charitable work it undertakes, but they also deliver an excellent ROI. Items such as customised bags are a popular bestseller for charities due to their vast range of colours, styles and cost-effectiveness; they are an imperative feature that promotes the charity with every use and raises money when sold. Printed bags are easy to store and mail out, which means they are an excellent product to sell online or mailed out directly, in physical shops, and for events and fundraising campaigns. 

Staff Long Service Gifts:

Most promotional merchandise companies understand the importance of branded promotional items for employee rewards and incentives. Whether it's a desktop product such as a premium engraved pen, printed company mugs or branded technology gifts, showing your appreciation and acknowledging long service is paramount in creating a positive and inclusive work culture. A range of corporate merchandise is available that is also practical, functional, and cost-effective and printed mugs are a popular choice by many. A premium metal travel tumbler engraved with a company logo customised with an individual's name and personal message is a great way to show gratitude. It's a gift that will be used regularly, on the desktop, during the commute or at home for leisure—a pleasant reminder of the company and values that will resonate for many more years. 

Resale merchandise (Gift Shops):

The range of promotional products uk increases yearly, with new and innovative merchandise to suit all budgets and purposes, from printed golf umbrellas to company branded mugs. Gift shops invest in branded products because of their cost-effectiveness, relevance, and overall appeal covering a broad demographic. There is an array of branded retail merchandise for charity stores, museum souvenir shops or beachfront gift shops; carefully selected products can deliver an excellent profit margin and ROI. Printed umbrellas are a fantastic resale item for the general public; they are practical and come in various styles and colours, from budget to the more premium. Umbrellas are always a handy companion to carry in your bag or leave in your car; they also have an unrivalled branding area, allowing a large logo and text printed to each panel. It's an ideal gift come rain or shine, perfect for holidays, on the beach, and commuting to work. 

Onboarding New Client Gifts:

The versatility of corporate merchandise is one of its most appealing attributes. Company promotional items are extensive and used for various purposes, such as onboarding new clients with gifts and incentives. A wealth of exciting and relevant merchandise items make excellent gifts and branded technology products one of the most sought after. Products such as custom power banks are ideal incentives to entice new business; they are on-trend, highly functional and appeal to a broad spectrum of people. Promotional power bank chargers also possess a higher perceived value when printed or engraved, which works well as a premium gift. Like other company promotional items, onboarding gifts such as branded power banks are also available in eco-friendly options. There is a range of chargers made from bamboo, wheat straw, recycled plastic and natural wood; sustainable merchandise products are fast becoming the go-to items for more and more people. Product categories from technology, drinkware, clothing and volume giveaways have all adapted and evolved to offer more choices for environmentally friendly merchandise solutions. Onboarding gifts that appeal to their functionality and being kind to the planet are a great way to promote, advertise and bring in new business and retain customers for the longterm. 

Online Competitions: 

Competitions are an invaluable way to advertise your business; it's interactive to create a narrative about an event or new product. Having a prize will entice your interested audience closer, educating them about your company and its service. There is a limitless range of exciting, innovative and relevant promotional products uk on offer, perfect for competition prizes. The choice is abundant; from low-cost giveaways to high-end premiums, a suitable option will always be available. Popular products for prizes will range from printed t-shirts, promotional speakers, embroidered baseball caps, promotional travel products, printed mugs and custom technology. Not only do prizes reward and promote your business, but more importantly, it encourages people to interact, share, like and discuss - priceless free advertising that will make a substantial and positive impact on a prospective audience and future clientele. 

Internal Business Desk Items: 

Most businesses will invest in company promotional items, and internal desktop products for staff and visitors are paramount to relaying and sharing essential company data. A vast array of relevant and functional branded merchandise works particularly well as internal communicators; items such as printed A3 desk pads are widely favoured. Company A3 desk pads are the perfect desktop companion; they boast 100% print coverage, ideal for sharing company information. Their large print area lets you print contact details for other departments and business locations, company core values, and even a calendar of noteworthy business events. Custom A3 desk pads are also handy to have close by for jotting last-minute notes, contact details and reminders. Depending on your requirements, there are options for how many sheets per pad you can have. The standard is 50 sheets, but you can also choose 25 or even 100. 

Why invest in company promotional items for your own office

With so many promotional products uk for consideration, there are boundless possibilities to invest in exceptional branded merchandise for your company. The most recognisable and notable products are the classic items we all use daily for work and leisure. Products such as printed travel mugs, company pens, company notebooks, printed desk pads, promotional technology and tech accessories are all popular and sought after solutions for company merchandise. As a business, first impressions are everything, so investing in a range of relevant and appealing custom printed products will ensure your brand is identifiable and one which delivers a professional image. When your business clients visit your premises, it's essential to have a collection of branded products on hand and ready to use. Whether it's a logo notebook and branded pen for a meeting or a branded mug, it will instil confidence and further repute your brand as a company worthy of business engagement.

Company promotional products are also a clever way to bond your team and make them feel part of a successful business. It also creates a positive sense of well-being. As a business, investing in your employees with branded items such as promotional technology - wireless chargers, printed webcam shields, and branded laptop covers shows commitment and appreciation, which will filter through the overall work culture. Branded items for new starters and welcome packs are a great way to welcome your employees to the company. Popular gifts range from notebooks, pens, technology and branded confectionary, presented in a branded box makes a fantastic gift, one which will be greatly received and remembered. Similarly, with new starter packs, thank you gifts for staff meeting targets and generally for their commitment and hard work are also an excellent way to show your appreciation. It could be a personalised pen, wireless charger or branded notebook; no matter the gift, sometimes the sentiment will have a more significant impact than the item itself. 

In our fast-moving digital landscape, opportunities are always in sight to promote and advertise your brand to a new and discernible audience. Keeping up to date with evolving business information is critical to ensure that your digital presence is fresh and on-trend. Utilising the power of imagery, audio, and video platforms is key to delivering new and relevant information online whilst appealing to various demographics. Investing in branded merchandise to share online is an excellent way to promote your business further. Bespoke products such as custom pin badges, printed USB flashdrives, and customised clothing worn by team members are perfect ways to communicate your message and be seen and shared by a potentially unlimited audience. Every business is unique; it defines its own culture through its management and staff, continually evolving but guided by its core values. Business values are the heart of any company with a clear goal and objective; they create a pathway to direct and learn from whilst meeting high standards, which benefits itself, its customers and its trading partners. Internal messages are integral to maintaining a transparent and forward-thinking work culture, and branded notebooks, printed desk pads and company diaries are the perfect products to promote your values. They will be seen daily by staff and visiting clients, further solidifying and maintaining an excellent working culture and prosperous client relations. 

 

Why work with Merchandise to discuss promotional gifts? 

Our team of experienced and knowledgeable professionals is always on hand to guide you through the exciting range of promotional gifts. Our expertise will enable us to deliver unrivalled service, from conception to delivery. We will use our skills and experience to present the most relevant, cost-effective, and practical merchandise.

 

We look forward to working with you, so don't hesitate to contact us.