The Best Uses For Promotional Bags You Haven't Thought Of

A Quick Note on Promotional Bags

First, let's discuss exactly what we mean by promotional bags so that you know what to look for in a high-quality printed bag. The most popular material for promotional bags is cotton due to its durability and cost-effectiveness. Other materials used for manufacture include RPET, jute, and polyester. Promotional bags should be large enough to hold the items you're giving away but small enough to fit into a standard-sized purse or briefcase. Also, consider your design needs; speaking to a promotional products supplier will give you an insight into which print method will work best for your custom design , such as screen printing or transfer.

Employee Recognition Or Loyalty Gift

If you work with a team of employees, you can use promotional bags to express your gratitude for their hard work. You can distribute printed bags with your company logo or name on them as gifts for a job well done. Promotional gift bags can be given at the end of a special project or when an employee completes a set number of years with your business. It's a great way to show appreciation for an employee while also using the bag to advertise your brand.

Giveaway For Marketing Exposure

Another great way to use printed event bags is to host a promotional product giveaway at a special event or marketing campaign for increased visibility. You can host an event, like an open house or product launch, where attendees receive a free promotional bag with branded merchandise goodies. If your goal with the event is to attract new customers, using promotional bags as give-aways is a great way to expand your reach. People are more likely to keep and use a bag if they're receiving something for free, and your brand name is right there when they need to explore your products or services. The logo bag you choose will depend on the item you're giving away. For example, if you're distributing food or drink samples, why not consider a promotional jute bag, or for printed marketing materials, a printed cotton shopper bag will fit the purpose perfectly.

Company Event Or Product Launch

If you're planning to host a special event, like a product launch, you can use promotional bags as a way to give away free promotional items or samples as guests leave the venue. Your guests will be walking away with a souvenir, which is excellent for branding, and a reusable promotional bag they can use for groceries or other items.

Trade Show Giveaway Or Event Promo

You can also use promotional bags as part of a trade show giveaway or event promotional giveaway. This is another excellent way to distribute items to attendees, including a company brochure, promotional notebook or even a branded technology gift. If your goal is to attract more customers, you can also include your business name and phone number on the inside of the bag. For a trade show giveaway, you might use smaller printed gift bags that guests can easily carry around. If you're distributing larger printed bags at an event, you might want to consider options such as printed tote bags with gussets

Co-branded Product As Advertising Tool

Suppose you decide to work with another company to create co-branded promotional products. In that case, you can use promotional bags for advertising both brands by printing each marketing message on alternate sides and helping you save on your merchandise marketing budget with a dual-branded marketing bag. You might want to distribute that co-branded product as free samples or as a gift with purchase. For example, say that you're partnering with a coffee shop to create a co-branded energy drink. You can distribute those drinks in a custom event bag displaying both logos.

Constant Customer Awareness 

Another thing that promotional bags are great for is keeping your customers aware of your branding. As customers carry their groceries, books, or other items in the bags you've distributed, they'll be reminded of your brand name as they use them. Co-branded grocery bags are an excellent example of this. If you've partnered with a grocery store, you can place your branding on their bags to increase customer awareness of your name. You can also use custom tote bags as gift bags. If you're hosting a special event and are giving out gift bags, you can use the bags you've distributed as gift bags instead of purchasing gift bags. This is a great way to re-use company-printed bags you already have on hand as gift bags.

 

 

There are many ways to use promotional bags in your business. From employee gifts to special event giveaways, you can use bags in many different ways to promote your brand. Before choosing a design or material for your bags, make sure that you're getting the best price for your budget. You don't want to break the bank just to create some bags for your business. Assess your needs and think about how you want to use the bags in your business. Once you've done that, you can use the information in this article to find the perfect promotional bags for your needs. Please speak to our knowledgeable team at Merchandise Ltd to explore costs, discuss your budget and audience and arrange a sample. Our in-house design team can support you with a free artwork visual, taking your design and placing on the bag for your team to view before you proceed.