How To Use Promotional Technology To Build Brand Visibility and Fans
Promotional products are a fun, creative and engaging way of creating new fans of your business and increasing brand visibility. Due to its effectiveness, the promotional merchandise industry has been thriving for many years and offers a growing range of product options to enable businesses across all sectors to find a promotional product that works best for them and their audience.
A relatively new category within the merchandise industry is promotional technology, and though it can be one of the more costly options, it is a worthwhile investment for businesses when done right.
It has the potential to put your brand on the map and leave a lasting impression on all those on the receiving end of your promotional gadgets.
Branded tech products as a corporate gift
As a corporate gift for clients, promotional tech products have a high perceived value that will be looked upon extremely positively. This can help to make a big impact on your clients which can lead to reciprocal thinking because when you display your appreciation with a grand gesture (i.e. gifting them promotional premium gifts), they will feel more inclined to return the favour in some way. This could be through recommending your business to others which can increase your client base or it could mean further investment in your business from the current client directly.
There is a similar effect when gifting your employees with promotional technology.
This sign of appreciation - whether it be for hitting a target, joining the business or being loyal to the company for a certain amount of time - will ensure that your employees feel recognised and valued. As a result, this can deter them from looking for work elsewhere and can motivate them to stay productive and work even harder.
Furthermore, by giving them company-branded technology that they can use at their desk in the office or at home, you are helping them to feel more involved in the company and part of a team whilst creating a cohesive and professional look around the workplace.
Using promotional technology at events
When attending an event, such as a trade show or exhibition, you are competing against many other businesses for the time and engagement of the attendees so it is imperative that you do something that helps you stand out for all the right reasons.
Custom promotional gadgets are great for events because they are not a traditional or common merchandise product so they will set you apart from competitors, and their wide appeal and high perceived value will have attendees flocking to your stand.
By distributing a product that they can implement into their lives and find a use for on a day to day basis, such as a branded wireless charger or a printed power bank, your business will leave an impression that lasts well after the event is over.
The recipient will be reminded of your brand every time they see your promotional gadget on their desk or when they take it out of their bag to use during their commute.
Make an instant return on investment for your promotional tech products
You also have the opportunity to drive sales and create revenue from your branded promotional products through two different strategies.
Retail
One option is to custom-brand our promotional tech products and add them to your store as a sellable item. Since they are valuable items that have uses and applications in most people’s everyday lives, there is a demand for them which can easily drive sales.
Alternatively, you can use promotional gadgets as a gift-with-purchase offer.
This is a marketing scheme that can be applied in a number of ways all with the aim of increasing revenue for your business.
A gift with purchase offer can be used to increase average order values by adding a freebie to purchases over a certain number, or they can help to sell a particular item by including a promotional product as an add-on with every order.
Being that promotional gadgets are seen as an asset and have a wide appeal, they work well as the gift in this type of marketing offer.
No matter how your business chooses to use technology merchandise, the biggest benefit it has is as an impactful method of advertising your brand, products or services.
Once your branding or bespoke artwork is displayed on the promotional tech product, it will be seen by all those who use or encounter the item. With gadgets that can be used on-the-go, kept on a desk at work or even shared with others, many of these products have the potential to earn hundreds, even thousands, of impressions over the course of their life.
Who does promotional technology appeal to?
In order to see the most success out of your promotional tech products, it is important to consider the demographic that you want to target and then decide which product would most appeal to them or meet their needs.
Fortunately, there is such a wide range of products that belong to this category of merchandise that you are certain to find something that aligns perfectly with your brand and your audience.
For example, you have branded power banks that are practical for those who are always on-the-go, such as commuters or sales people that spend a lot of their day on the road, or promotional USB drives that are useful for tech lovers and those that work in IT roles.
But, on a larger and more general scale, promotional technology is perfect for anyone in an office or desk-based role and millenials/Gen Z who are very tech obsessed.
Therefore, if you are trying to tap into any of these audiences, branded tech products are the way to go.
Our advice on exploring promotional tech products for desk-based roles
If your target audience is people with desk-based job roles, then you need to understand this demographic and how you can make promotional gadgets that suit their lifestyle and meet their needs.
In general, people with desk-based roles spend a lot of their day in front of a computer screen and are confident when it comes to using technology as it forms a big part of their working life.
They can either work from home or commute to an office, but, either way, they value convenience and anything that makes their day to day life a little easier and more organised.
With that in mind, the most effective custom printed technology will be those that make their day and work life a little less stressful all whilst advertising your brand.
Some of the tech products that we would recommend are:
The advancement of technology gifts means that we can now charge our electronic devices without being restricted by the need for it to be plugged into a socket. This means that mobile phones, for example, can remain by your side even whilst they are charging which can be highly convenient for a desk-based worker who may need access to their phone all day.
Custom wireless chargers also remove the clutter and frustration that often comes with having a lot of wires plugged in around their desk.
With multiple devices being used on-the-go and throughout the day, a custom cable set is useful for making sure that commuters are well-prepared whilst out and about. It can help them connect any item (that may not be able to charge wirelessly) to a portable charger and carry it in their bag or pocket so that they are never disconnected when travelling to and from work.
Promotional Phone Holders/Stands
When working at a desk, having an organised and clutter-free workspace is key for productivity so any tech products that assist with this are a blessing for desk-based roles.
A company branded phone holder or stand enables workers to easily keep their phone on their desk in a way that doesn’t take up too much space.
It also gives them the opportunity to read messages or use their phone whilst still getting on with their work as the screen is clearly visible to them without lifting a finger.
The perfect promotional gadgets for executives on the go
When trying to appeal to executives who are always on the go, you will want to explore promotional technology that fits with their busy lifestyle. It will need to work on journeys, such as flights or public transport, and it will need to serve a clear benefit to the user as they will want to restrict the items they carry around day to day.
Promotional gadgets that cater to the lives of people who are always on the move are a great match for travel brands or campaigns within this realm.
We would suggest that you consider the following promotional tech products:
Storage is essential for those who are always on the move so branded cable stores definitely have a place in the life of a busy executive.
They are sure to have many cables on their person for laptops, phones, tablets and other portable electronic devices so having somewhere to keep them safe, secure and organised is extremely helpful.
Promotional Screen cleaning cloths
It’s an item that many of us don’t think to purchase for ourselves yet we realise how much of a necessity it is once we have it.
The screens of electronic devices, such as laptops and phones, get extremely dirty from fingerprints, dust, makeup and more which can make them difficult to use effectively at times. This is where a screen cleaning cloth comes in handy, especially for an executive with a hectic lifestyle and no time to always give these items a thorough clean.
A portable promotional torch on a keyring or carry loop is always a handy little item to have around as you never know when you might need some light. This emergency tool can be useful for those executives who travel early in the morning or late at night and can even be of assistance around the home too.
Which promotional technology gifts impress a younger audience?
Then there is the younger audience who are the most technologically advanced and will certainly have a use for many of the promotional gadgets that we can offer.
From students to graduates and young professionals, this demographic have grown up around technology to the point where it is ingrained in their day to day lives so if you can create a promotional product that engages these tech lovers, then you will definitely tap into a new fanbase.
Branded earbuds are a sure-fire way to reach a younger audience as a promotional product that they can value and use all the time.
When they are walking around campus, studying in the library, commuting to work or at the gym, this demographic can utilise branded earbuds to conveniently consume their media whilst going about their day.
Another portable device that enables users to listen to music, podcasts or other media from their phone no matter where they are. These gadgets can be great for parties and social gatherings which are common amongst students and the younger crowd.
Promotional phone speakers will not only excite those who have the product, but they will advertise your brand to all those around when being used.
Promotional Mobile Phone Wallets
Mobile phone wallets are a sleek, stylish and sophisticated accessory that enables the owner to store their phone, cards, travel documents and other essential items in replacement of a purse or wallet.
As a generation that champions ease and convenience, a promotional phone wallet is the perfect way to reach a younger audience and embrace their way of thinking by making everyday life a little easier.
As you can see, custom printed technology can help you reach a very wide audience across all ages, backgrounds, incomes, job roles and lifestyles with a plethora of product options that each have a unique appeal.
They are clearly useful and practical for everyday life whether at home or always on the go, and they offer you the opportunity to get creative and try something different when it comes to building brand visibility and fans.
