Why We Predict That Sustainable Merchandise Will Be On The Agenda For Brands And Businesses in 2024

Sustainable branded merchandise leads the way as we look ahead to the next 12 months at the trends that will emerge and dominate throughout 2024. 

With environmental issues at the forefront of social consciousness, brands and businesses are learning that their commitment to sustainability is no longer a choice but a responsibility. 

A report published by The Office Of National Statistics in July 2023 states, ' Most adults report making some changes to their lifestyle for environmental reasons. More than eight in ten (86.5%) adults in Great Britain report having made at least some changes to their lifestyle to help tackle environmental issues, according to responses to one of our new measures collected between May and June 2023.'

You can read the full report here

Consumers and the media increasingly understand sustainability and its role in organisations. 

This heightened awareness and knowledge puts pressure on businesses that need to meet the demands of an increasingly eco-conscious society by establishing clear, sustainable business practices and operations. 

One simple yet effective way of adopting greener practices into your organisation is through making the shift towards eco-promotional products. 

Printed promo products have historically been harmful to the planet. They are typically made from plastic and tend to be wasteful, providing recipients with useless items that they will keep for a day and then discard. This makes it important for businesses to take care and consideration when investing in branded merchandise for their company in the years ahead. 

Businesses that embrace eco-friendly promotional products and move away from plastic merchandise or wasteful branded items will reduce their carbon footprint and impress potential customers. 

In turn, sustainable merchandise will impact your audience more and see a bigger return on investment.  It may seem like a small step - but it will drive your business forward and place it in a positive light. 

Can Using Eco Merchandise Alternatives Lead To More Brand Awareness?

When investing in any marketing strategy for your business, one of the main goals should be to increase brand awareness. This is why promotional products continue to be such a popular marketing tool for companies - they are an effective method of building brand visibility. 

That being said, the only way to make a real impact is to stand out from competitors who are more than likely also investing in company promotional merchandise. You must also find ways to stay ahead of the curve and offer your intended audience a branded product that they will appreciate and, therefore, keep and use.

Sustainable branded merchandise is a brilliant way of achieving both, as it sets you apart and puts you in good stead with your customers. The consequence of this is improved performance for your spend.

Your eco-friendly promotional products will go a lot further in increasing brand awareness simply for being unique, useful and in alignment with the needs of the recipient. 

How Your Company Merchandise Reflects Your Brand

Your merchandise directly reflects your brand, so every choice you make with it will impact public perception. 

When your business chooses sustainable merchandise over plastic or throwaway promotional items, it lets people know that you care about the planet and that your company takes its corporate social responsibility seriously. 

This will only help to strengthen your business reputation, which goes a long way toward success.

Our Advice On Planning An Event And Moving To Eco Merchandise Giveaways

Whether you are attending a trade show, planning an event or running an online promotional giveaway, switching to promotional eco products is the best way forward in 2024. 

It will ensure that you make a bold statement that will resonate with attendees and recipients, which will give your branded event merchandise an even greater impact.

The most popular options in our range include our promotional bamboo notebook with pen, custom bamboo ballpoint pens, printed RPET bottle, and the promotional recycled tote bag.

A Rise In Promotional RPET Giveaways Brings More Eco Merch Options For Businesses

RPET is a sustainable alternative to plastic. It is made from recycled, post-consumer PET products, most commonly plastic water bottles. 

This material diverts plastic waste from landfills and oceans and puts it to good use by keeping it in circulation. 

It’s a popular material for making printed reusable bags and bottles because it has many of the same qualities as plastic but with the added benefit of being eco-friendly. 

It’s Easy To Move To Recycled Promotional Products For Charity Merchandise Giveaways

Charity merchandise is also a great opportunity to implement sustainable practices by opting for recycled promotional products.

Plenty of merchandise options work well for charity giveaways, including promotional eco pens, printed recycled plastic trolley coin keyrings, and custom RPET lanyards. 

The Surge In Eco Technology Giveaways

The eco-friendly merchandise options even extend to tech promotional giveaways.

This enables companies who want to target a specific audience to do so by investing in promotional tech products whilst honouring their commitment to the planet. 

Moving Away From Printed Plastic USB’s to Custom Bamboo Flashdrives

If you want to create printed computer tech acessories for your business - a strong choice for those who want to target young professionals and office workers - then there is a great sustainable alternative to plastic USBs.

We have a company-branded Bamboo flash drive that can be customised with your branding and used as an effective marketing tool that promotes sustainability as well as your brand. 

Smartly Designed Promotional Speakers Made From Sustainable Wheat Straw

Even the more extravagant tech gadgets provide sustainable alternatives that will leave a lasting impression on your audience. 

Our promotional Wheat Straw Speaker is one example of this. Not only is it made from an eco-friendly material, but it is a convenient piece of company merchandise that looks beautiful too. 

Bamboo Is Unrivalled For Clean Aesthetics. Consider a Promotional Desk Accessory

Amongst all the sustainable materials at your disposal when it comes to branded merchandise, bamboo is unmatched when it comes to aesthetics. It can be used to create the sleekest and most modern designs, which are perfect for promotional items such as desk accessories. The bamboo product range will leave work desks looking smart, tidy and clean, which is important for any merchandise that will be on display throughout the working day. 

Need Some Inspiration For Your Green Promotional Products in 2024?

Give Us A Call At Merchandise Ltd on 01895 438459

We are experts in branded merchandise for businesses with an extensive range of eco-promotional items for you to choose from. 

If you need advice on what eco merchandise will be most effective for your business, brand, or event, then get in touch today.