With over 1,800 beauty brands operating in the UK, there is no denying that the beauty market has become oversaturated. Although the consumer demand is there, and the market was valued at over £39 billion in 2022, it has continually grown more difficult for beauty brands to differentiate themselves and stand out in a crowded sector.

 Promotional gifts offer a cost-effective and creative solution to that problem. As a marketing tool for businesses, branded products tick all the boxes in that they increase visibility, help build customer relationships and strengthen retention rates.

They should form a key part of your marketing strategy if you want to stand out from your competitors.

 Here are some of the many ways your beauty brand can start using promotional items effectively…

 Promotional items enhance your brand and customer engagement

 The launch of a new product or collection is a huge event in a marketing calendar for any beauty brand, so it is important to make an impact, which can be tough in a competitive market.

How Can You Build Anticipation Around Your New Lipstick or Cleanser Amongst All the Noise?

 Merchandise giveaways are an excellent way to start building hype and encouraging people to engage with your brand, leading to increased visibility too. For example, running a social media where the prize is a branded makeup bag and your new product will amp up excitement amongst your followers causing a ripple effect across the social media platform.

 Create a buzz at an event with merchandise giveaways

 You can also do merchandise giveaways, such as printed bags, at PR events or in-store experiences to have the same effect and results as online promotional gifts. By offering this additional perk to your attendees or customers, they will leave your event or store feeling appreciated and have something to remember you by.

 Not to mention that a recent survey by BPMA revealed that 75% of customers who receive branded merchandise are more likely to buy from you again. This means that a small gesture of a merchandise giveaway can go a long way towards boosting retention rates.

 Build influencer relationships with branded products.

 If your marketing strategy includes sending products to influencers and celebrities (if it doesn’t, then it really should), the competition may be considered even higher here.

Beauty brands are going above and beyond to leave a lasting impression on those with a huge following because they understand the return on investment that could come from a successful collaboration or sponsorship.

 Branded products are a necessity here, and adding a custom notebook or a gorgeous printed water bottle to a PR box can be the thing that separates you from the crowd and gets your brand on the Instagram pages of some of the biggest Influencers.

Tapping Into Promotional Items As An Upsell Tactic

 Upselling is a marketing tactic used to increase average customer spending, and promotional items work well here as an incentive. For example, you could advertise that customers get a free branded beauty bag or promotional compact mirror when they spend £75 or more.

This encourages them to add another product or two to their basket to earn themselves a promotional gift.

 You could then share this with your email subscribers or create exclusive promotional offers for them, such as codes for online orders that grant them a free branded gift. This will strengthen their connection to their brand whilst boosting online sales and brand reputation.

 Beauty Merchandise for Pushing other Promotional Offers

 Beauty merchandise could even be the product with the promotional offer because it holds enough value to be a retail item itself. A branded lipstick case or printed travel bag could be discounted for a short period of time, or offered as a reward for customers on a loyalty programme.

 This, once again, creates a stronger relationship between your brand and your customers and will keep them coming back to you over your competition.

 Do Consumers Of Beauty Products Care About Sustainability?

 The simple answer is, yes.

 A recent report by Provenance revealed that 93% of beauty consumers believe that nature and animal welfare is an important consideration. This shouldn’t come as much of a surprise since sustainability has quickly become a huge point of discussion across all industries.

 Consumers are increasingly concerned about where their products are coming from, how they are being made and what materials are being used in the process. In many instances, brands that are not embracing sustainable practices are losing customers and ruining their reputations.

 Therefore, beauty brands should consider sustainability across all touchpoints, from their products to eco friendly promotional giveaways.

 My Ideas for Eco-Friendly Promotional Gifts in 2024 For The Beauty Industry

Our Best-Selling Merchandise Ideas For Beauty Brands in 2024

When it comes to unique promotional gifts for beauty brands, Merchandise Ltd stands out for its extensive range and customisation options. We offer tailored merchandise solutions that align with your brand’s identity, ensuring your promotional items leave a lasting impression. Our promotional giveaways for beauty include eco-friendly promo gifts and high-end custom products perfect for the beauty industry, such as luxury cosmetic bags and bespoke packaging.

With a focus on quality merchandise gifts and creativity, we can help enhance your brand visibility and customer engagement, making your promotional campaigns more effective and memorable.

Written By Grace - Account Manager At Merchandise Ltd

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