Since the global pandemic in 2020, there has been a rise in home gardening, especially among the younger generation. In fact, a recent study indicates that more than 70% of 18-35-year-olds are interested in gardening, some citing it as "cool". You can read more here in the article by House and Garden.

A huge factor in this shift toward gardening being seen as ‘cool’ and ‘trendy’ is because it aligns with sustainability values and the increasing focus that we, as a society, have on health and wellness.

When a business wants to connect with gardening enthusiasts and eco-friendly audiences, branded gardening merchandise is a great place to start.

This is an ideal marketing strategy for garden centres, eco-conscious brands, community projects and home improvement businesses that want to provide their customers with helpful merchandise items while increasing brand visibility and reputation.

Why Gardening Promotional Gifts Work for Brand Awareness

Gardening is a hobby for many, and a household chore for some homeowners, but regardless of the reason behind carrying out the activity, it is a task that needs to be done frequently. Enthusiasts can even be found tending to their garden every single day. As a result, gardening merchandise can become a staple in the home and provide long-lasting and consistent brand exposure to the user.

These users are broad and diverse, and with more people turning to gardening for sustainability and well-being, the market is growing. Promotional gifts for gardeners are, therefore, able to appeal to a variety of people whether it’s a young person who has recently discovered a passion for growing their own food, or an elderly person who has retired and spends their free time at an allotment.

This also means that it’s not only garden centres or eco-conscious brands that can find value in promotional gifts for gardening. The products are versatile and the audience doesn’t sit in a specific demographic, such as age group or gender, so gardening merchandise is suitable for many industries as corporate gifts, public giveaways or event promotions.

Custom gardening gifts can even be the perfect way for a brand to demonstrate its commitment to sustainability. By tapping into eco-friendly marketing through promotional gardening merchandise, brands can align themselves with healthy and sustainable messaging and build a positive reputation.

Our Top Promotional Gift Ideas for Home & Community Gardeners

Learn More About Our Best Selling Eco-Friendly Promotional Gifts for Gardeners

Within the category of promotional gifts for gardeners, several items embrace eco-friendly practices in a clear and bold way. Biodegradable pots are great for plant propagation and reducing plastic waste. Compostable seed paper can be planted directly into soil to grow flowers or herbs, and reusable garden tote bags are ideal for carrying tools, pots and garden accessories.

Gardening Merchandise for Community Initiatives

Community initiatives, such as school garden projects, local council garden maintenance and green non-profit organisations, can benefit from promotional gardening products as functional tools needed for their work.

Branded garden toolkits that include custom trowels, mini rakes, hand shovels and gardening gloves are practical items for any garden-related community initiative and will leave a lasting impression on volunteers.

Businesses can provide gardening merchandise, adorned with their logo and branding, to these projects and programmes as a sponsorship opportunity. This creates a positive narrative around the business that gives back to the community while increasing brand visibility and recognition.

How to Use Gardening Merchandise for Maximum Brand Impact

Building a solid marketing strategy behind gardening merchandise will ensure that it has an optimal impact and resonates with gardeners in a meaningful way that cultivates brand awareness.

At events, gardening merchandise can be distributed to attendees in promotional tote bags as a piece of memorabilia or at your trade fair stand to stand out from competitors and entice people over. Custom seeds or promotional plant markers work well at things such as garden expos and sustainability fairs.

Gift-with-purchase incentives are great retail promotions for garden centres and home stores. Customers are given a free branded gardening product, such as promotional seed packets, when they make a purchase, essentially a small gesture to show your appreciation for their custom.

The method is popular because of its effectiveness in encouraging more sales.

Then, there are corporate or client gifts that can be offered when on-boarding, as a reward for loyalty, when reaching a milestone with the business, or seasonal campaigns that work well, with gardening merchandise being a seasonal activity.

Gardening promotional gifts are a meaningful way to market your brand

When looking for unique branded merchandise ideas that will reinforce eco-friendly values and build long-term customer engagement, promotional gardening products tick every box. They appeal to a wide audience, can be easily integrated into all types of marketing campaigns and align with the increasing interest in gardening as a hobby.

Explore Merchandise Ltd's range of promotional gardening gifts today and create branded products you can be proud of.

Written By Dan - Sales Director At Merchandise Ltd

Tel:01895 438459

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