Why Should Brands Care About Ocean Plastics & Consumer Waste?

Plastic pollution is severely affecting the oceans. It is estimated that there are currently around 75 to 199 million tons of plastic waste in the sea, and this number will continue to climb unless we act now. According to the United Nations Environment Programme (UNEP)

The main consequence of plastic pollution in the ocean is that it harms marine life. Marine animals, such as turtles, fish, and seals, can become entangled in plastic debris or even ingest plastic when mistaking it for food. This can lead to injuries, suffocation, or even death. As a result, marine life is being put in grave danger, which has a massive impact on biodiversity - something that is essential for the processes that support all life on our planet.

The source of this plastic pollution can vary. Some of it comes from microplastics being released into our wastewater when washing clothes or household products containing plastic - which is present in a worryingly high proportion of domestic products. However, most of this plastic pollution in the ocean comes from single-use plastic products that have been thrown away or discarded after use.

What Is Ocean Bound Plastic?

Ocean-bound plastic specifically refers to plastic waste that is at risk of ending up in the ocean. It is abandoned and located within 50km of shores, where waste management is nonexistent or inefficient. This type of plastic waste can be recycled and used instead of being left to enter the ocean, causing further damage to our planet.

This recycling process starts with collecting discarded plastic, such as plastic bottles, from areas at risk of ocean plastic pollution and then taking them to local collection centres. They are then sorted and transported to recycling factories, where they are washed, processed, and ready to be used as recycled plastic material for brand-new promo products, such as eco-friendly merchandise.

Eco-friendly promotional products offer a sustainable alternative to single-use plastic promo items that harm the planet. Investing in eco-friendly promo products contributes to a better planet, and sustainable merchandise also provides additional marketing benefits compared to standard branded items, for brands that care about the earth.

What Are the Main Benefits of Promotional Products Made from Ocean-Bound Plastic?

When investing in eco-friendly promotional products, you are supporting a circular economy and sustainable practices that will protect our planet. Recycled ocean plastics contribute to marine conservation by reducing plastic pollution, lessening the demand for virgin plastics, and offsetting carbon emissions.

Connecting your company with sustainability enhances your brand clout and shows your brand in a positive light, which can boost customer retention, satisfaction, and referrals. In fact, 47% of consumers say that they are more likely to recommend products or services from companies that advocate sustainability, and promotional products made from recycled ocean plastic are a great way to begin.

There is also a growing market of environmentally conscious consumers who are walking away from brands that do not align with their practices. Instead of ignoring this huge proportion of the population, you can reach them directly through promotional gifts made from ocean-bound plastics. The key message behind eco merchandise is sustainability, and it will immediately build a connection between your brand and eco-conscious consumers who care about the planet.

Finally, promotional gifts from ocean-bound plastics offer a unique edge that separates you from your competitors. Branded merchandise is not a new trend, and almost every company invests in it because it works; however, the downside is that it's difficult to create original promotional merchandise that will help you stand out. Ocean-bound plastics are a trending topic and a relatively new emergence in the promotional products industry, so they are certainly something different from the expected promotional products that other companies tend to offer their customers.

How Merchandise Made from Recycled Ocean Plastics Supports Corporate Sustainability Goals

Many companies have determined sustainability targets for 2025 and beyond, especially given the growing pressure from the United Nations, which has set clear sustainable development goals for the planet.

Corporations have a responsibility to the planet and their customers to deliver on their corporate sustainability goals, including social, economic, and environmental aspects. Promotional items made from prevented ocean waste help businesses meet their ESG (Environmental, Social, and Governance) commitments while nurturing a strong marketing presence.

By choosing promotional gifts made from recycled ocean plastics, your company shows its commitment to reducing waste and supporting sustainable practices. This strengthens your brand's image and moulds a deeper connection with eco-conscious customers and clients.

Learn Why Ocean Plastic Promotional Gifts Are Unique and Innovative Sustainable Merchandise Choices

Whether you are attending an event or trade show and need merchandise that can be handed out in high volume or company-branded stationery for corporate clients or employees, promotional merchandise from recycled ocean plastics is an excellent choice.

Eco Merch Boosts a Brand Reputation

They can be incorporated into any marketing strategy, with additional messaging around sustainability, boosting your company's reputation and making the recipient feel good. As a gift with purchase, your customers will appreciate the thoughtful gesture and the positive environmental impact associated with the product. As a free promotional item at an event, attendees will have a positive, lasting impression of your brand that will increase the likelihood of further interaction in the future.

Sustainable Merchandise Starts Conversations About The Environment

Promo giveaways made from recycled ocean plastics can also be used as a powerful tool for educational campaigns and raising awareness about environmental issues. By distributing these products, your brand can spark conversations about the importance of reducing plastic waste and protecting marine ecosystems. They can be distributed in schools, at community events, or as a partnered initiative with environmental organisations.

This approach not only enhances your brand's visibility but also demonstrates your commitment to driving positive change beyond traditional marketing efforts.

What Are Some Popular Recycled Ocean Plastic Promotional Products?

There are numerous options for branded merchandise made from recycled ocean plastic, allowing you to create a marketing tool that fits your brand image, appeals to your customers, and serves as a practical tool for increasing brand visibility. Its easy to go green promo in 2025.

Promotional Bottles Are Still Trending But With A Sustainable Focus

Custom reusable water bottles made from recycled ocean-bound plastic are a popular promotional item due to their functionality and alignment with healthy lifestyle practices. They have a wide appeal and serve as a useful and travel-friendly companion for office workers, fitness enthusiasts, sports fans, students, and busy parents.

Promotional eco water bottles also offer a great space for printing a brand logo or company message. They can be used on the go, exposing your brand to a wide audience for years to come.